How CatalogShoot Works

1. The big idea

CatalogShoot turns the product photos you already have into a whole on-model catalog — stills and video — and lets your shoppers try garments on themselves. Master these four moves and the rest is detail.

2. Getting around

The admin has six areas in the left nav.

The Home page is your daily starting point — it reads top to bottom.

1. Overview

   Across the top: your plan, usage this cycle (with a Billing shortcut), how many photos are Activated on products, and Total generated. A Generating count appears while jobs are running.

   

2. Activate Try-On on your storefront

   Add Try-On to your storefront opens the theme editor and turns on the floating button. Enable products → takes you to the catalog to switch it on per product — shoppers only see it where you’ve enabled it. The inline block (next to Add to cart) is covered in Storefront Try-On, later in this tutorial.

   

3. Create a house style

   🎨 House styles steers every photoshoot toward one aesthetic. Add house style — give it a name and describe it in a sentence like “warm bohemian, golden-hour light, earthy tones”. Start from a preset and tweak the words, or write your own. Set as default and every new shoot lives inside it. You pick which style a product uses on the photoshoot page.

   

4. Products without AI photos

   📷 Products without AI photos lists garments that don’t have an activated shot yet. Each row has Generate photos; View all products → opens the full catalog.

   

5. Generating now

   While a shoot is running, ⏳ Generating now… lists what’s queued or in flight, with a spinner and a Queued or Generating… badge.

   

6. Recent generations

   🖼️ Recent generations is your latest finished shots — View opens that product; an Activated badge means it’s already in the Shopify gallery.

3. Your models

A model is the person who wears your garments. Build one once and cast it across everything, so your catalog looks like a single, consistent shoot. Two ways to make one — both save with a locked identity (front, three-quarter and profile) so it’s recognisably the same person in every shot.

1. Build one from options — ✨ AI Studio

   In Models → Add New Model → AI Studio, set age, gender, ethnicity, body type, hair and a default outfit, plus optional brand style notes (“relaxed coastal vibe”). Generate Previews, keep the one that fits your brand, and Save Model to Library. Make models that match your customers — a 45+ shop or a streetwear label — instead of a generic stock look.

   

2. Or upload a real person — 📷 AI Upload Studio

   Your best model might already be on your camera roll. Name the model and upload a photo — a face shot or a full-body one. The Studio restages that same person as a clean full-body studio model (own clothing and background replaced; from a face photo it styles a matching body). Because it’s a real person, you then confirm three consent checks — adult · not a public figure · you have their permission — which we record with your store’s details. Pick a base outfit or describe one, approve it side-by-side with your original, and create.

   

3. The pose pack builds itself

   On save, CatalogShoot generates the model’s pose pack — front, three-quarter and profile — automatically. Those angles keep every product uniform. View identity reopens the pack any time.

   

4. Photoshoots

This is the heart of CatalogShoot: one flat product photo becomes a full photoshoot — your garment worn on your model, in believable scenes, every frame composed like a proper catalog shot.

Open Products. At the top, a tab bar switches 🛍️ Products, 📸 Generated photos, and 🎬 Generated videos — your catalog, then every finished shot and clip across the shop, ready to review. Start on Products, pick a garment, and you’re in the photoshoot.

1. Pick a product, then a model

   Choose a garment, then pick a model first. A real stylist doesn’t plan the shoot before meeting the model — so nothing generates until you choose one. Your last model is remembered per product, so you drop straight back in next time.

   

2. Pick a house style for this product

   Next to Refresh sits a Style dropdown. The shop default from Home is pre-picked; choose another, or No style for a clean, neutral shot. Changing style restyles the looks. Your choice is remembered per product. Create and edit styles on Home.

   

3. Get looks cast for that model

   CatalogShoot suggests a set of looks styled for the model (and house style) you picked — golden-hour street, a cosy interior, a clean studio, mid-stride down a sidewalk. Not enough? 🔄 Refresh for a new set, or 🎲 Surprise me for bolder ideas. Switch models and fresh looks appear; switch back and your previous set returns.

   

4. Remix any look

   Every look is editable. Tap 🎛️ Remix and swap each part of the shot with scene-aware chips — Setting, Light, Pose, Gesture, Expression, Grade (and Props when they fit). The first chip in each row is the look’s own default; tap another to steer. Need something specific? Add a note (“shot from a low angle”, “add a leather tote”) — it steers that one shot only.

   

5. Generate your set

   Select up to 4 looks — your set — and Generate. Each look becomes a full-resolution photo on this page, under Generated photos, with a QC badge on it. The same shots also land in the shop-wide Generated photos tab.

   

6. Read the quality check

   Every photo is checked against the product photos we actually used. Hover the badge: ✓ QC matches, △ QC raised a note we judged usable, ✗ QC something may have drifted. The check is strict, and it isn’t always right — a red or amber shot can still be a keeper. A badge never blocks you from publishing. On a red check, tap Fix for a repaired version next to the original (never overwrites it; 1 photo from your plan). How well a fix lands depends on the product photos behind the shot.

   

7. Crop, then add to your gallery

   Click a shot to inspect it full-size. Use the smart crops — face, waist-up, full-body, shoes — detected on that exact image, so a hero, a thumbnail and a detail shot all come from one shoot. Save crop or Save as new image. When a shot’s a keeper, Add to gallery pushes it to the product on Shopify (the card shows In gallery). Don’t love it? It never leaves CatalogShoot. The shop-wide Generated photos tab uses Activate for the same action.

   

5. Product video

Any photo you’ve generated can become a 6-second, 1080p, 9:16 product video — no timeline, no editor, no exports. It all happens in the AI Animation Studio, one page that lays out the whole photo-to-video story left to right.

It starts with the poses. The Studio animates one photo into a whole set of on-model looks — front, back, a lively moment — each a keepable photo in its own right. Then you turn any of them into a video.

1. Animate a photo

   On any generated photo, hit 🎬 Animate (on the card or in the lightbox) to open the Studio. Up top you’ll see your product gallery (what it works from); in the middle, the three frames that are the video — the start frame, the video, and the reference frame (the end).

   

2. Pick photoshoot actions

   The Studio suggests actions for your photo — a turn to show the back, a confident step, a gentle shift. Multi-select the ones you want; 🔄 Refresh or 🎲 Surprise me swaps in fresh ideas while keeping the poses you’ve already made. Remix a motion just like a look — pace, camera, body, hands, expression, plus a note.

   

3. Generate the poses, then the video

   Generate a pose and it’s saved as a normal photo (a keeper either way), with the same QC badge — you’ll see it under Generated photos on the product and in the shop-wide tab. Drag a pose onto the reference frame to set the video’s end, then Generate video. It renders in 2–3 minutes and appears right between its frames, with Reels/TikTok (9:16), Instagram (4:5) and Square (1:1) downloads — or Activate it into your Shopify gallery. Finished clips also live under 🎬 Generated videos.

   

6. Turn on the storefront Try-On

This is what makes CatalogShoot more than a photo tool: shoppers put your garment on their own body from a selfie, right on the product page.

1. Enable Try-On per product

   In Products, Enable try-on on the items you want (or enable a whole selection in bulk). Off by default, so you stay in control. The floating button itself is added from Home (Add Try-On to your storefront) or in the theme editor below.

   

2. Add the button to your theme

   In the Shopify theme editor you have two options — use either or both:

   • Inline button — add the Try It On block to your product template and drop it wherever you like (next to the price or Add-to-cart).
   • Floating button — turn on the Try It On (floating) app embed for a button that rides a corner of every enabled product page. No placement needed.

   

3. That's it

   On enabled products the button appears; a shopper taps it, uploads a photo, and sees your garment on themselves — then adds to cart, or saves and shares the look.

   

   

7. Style the button

The button’s label and colours are set in one place — the app’s Try-On settings — and both buttons (inline and floating) read from it, so they always match. Set it once; no editing per block in the theme editor.

8. Per-shopper limits

The Try-On settings page also tunes the conversion flywheel — how much shoppers can try before signing in, and a safety ceiling so costs never run away.

9. Try-On activity

See try-ons as shoppers run them — which products are getting tried on, and how often. It’s your read on what’s resonating, and a sign of buying intent.

10. Billing & plans

Every plan is a low monthly base plus what you generate — a block included free, then a per-photo rate that drops as you scale. Billed through Shopify, alongside the rest of your store.